Usama.

Usama Rauf

IoT Architect & Founder | 96% Gait Accuracy Wearables | 200+ Device Deployments

Overview

Founder and Embedded Systems Lead with a track record of building high-impact IoT products from concept to field deployment. Expert in ESP32/STM32 firmware, power optimization (2-week battery life), and custom algorithms for wearable healthcare and industrial monitoring. Proven leader who has managed cross-functional teams of 15 engineers and overseen deployments of 200+ devices. Dedicated to pushing the boundaries of connected hardware and robotics.

Islamabad, Pakistan

Experience

Apr 2025

WORK

Founder and CEO, Embedded Systems Lead

ZINOVAA (SMC PRIVATE) LIMITED

Islamabad, Pakistan

Founded an embedded systems and IoT product development company focused on industrial automation, wearable technology, and connected devices.

•Founded an embedded systems and IoT product development company focused on industrial automation, wearable technology, and connected devices.

•Designed and developed embedded hardware and firmware using ESP32 and STM32 microcontrollers.

•Built complete embedded products from concept to deployment, including schematic design, PCB layout, firmware development, testing, and production support.

•Integrated wireless technologies including BLE, Wi-Fi, MQTT, GPS, LoRa, and UWB.

•Developed OTA firmware update systems for remote device management.

•Performed hardware debugging using oscilloscopes and logic analyzers.

•Led development of StepUp Smart Insole, AlertPulse Smart Watch, NighebaaN Industrial Monitoring Platform.

Key Achievements

→Achieved 2-week battery life for the StepUp Smart Insole through hardware-firmware power optimization.

→Conducted user testing with a pilot group of 10+ users to validate gait analysis accuracy and wearable comfort.

→Developed custom gyro-based noise reduction algorithms to achieve 96% gait detection accuracy.

→Selected among the Top 10 Startups in Accelerate Punjab Cohort 1 PITB.

ESP32STM32BLEWi-FiMQTTGPSLoRaUWBOTAOscilloscopesLogic Analyzers

Jul 2024 – Apr 2025

WORK

Full-Stack IoT Engineer and Team Lead

Octane 8 Technologies

Islamabad

Led embedded systems and firmware development for IoT products. Owned hardware-software integration and field deployment across concurrent projects.

•Led embedded systems and firmware development for IoT products.

•Owned hardware-software integration and field deployment across concurrent projects.

Key Achievements

→Led a cross-functional team of 15 engineers for embedded systems and firmware development.

→Owned the integration and field deployment of 200+ IoT devices for various industrial projects.

→Led a cross-functional team of 15 engineers for embedded systems and firmware development.

IoTFirmware DevelopmentHardware-Software Integration

Jul 2024 – Apr 2025

WORK

IoT Consultant, Wearable Healthcare Systems

TOS-Technologies

Remote US Client

Led embedded system design for wearable healthcare products covering sensor integration, real-time firmware development, and hardware-software co-design. Managed cross-functional engineering teams across hardware, firmware, and software disciplines.

•Led embedded system design for wearable healthcare products covering sensor integration, real-time firmware development, and hardware-software co-design.

•Managed cross-functional engineering teams across hardware, firmware, and software disciplines.

Key Achievements

→Managed a cross-functional team of 15 engineers across hardware, firmware, and software disciplines.

→Overseaw the field deployment of 200+ IoT devices across wearable healthcare systems.

→Managed a cross-functional team of 15 engineers across hardware, firmware, and software disciplines.

Wearable Healthcare SystemsSensor IntegrationFirmware Development

Oct 2023 – Dec 2023

WORK

Embedded Developer

Gamicans (Pvt.) Ltd

Islamabad, Pakistan

IoT Based Smart Video Doorbell. Worked in an IoT product development team for designing an innovative temperature devices and home automation systems.

•IoT Based Smart Video Doorbell.

•Worked in an IoT product development team for designing an innovative temperature devices and home automation systems.

IoTSmart Video DoorbellHome Automation

Aug 2022 – Aug 2023

WORK

IoT Engineer

National Centre of Robotics and Automation (NCRA)

Taxila

Designed and deployed an RFID-based embedded control system with full end-to-end ownership from schematic capture to deployment and LMS integration.

•Designed and deployed an RFID-based embedded control system with full end-to-end ownership from schematic capture to deployment and LMS integration.

RFIDLMS IntegrationSchematic Capture

Aug 2021 – Sep 2021

INTERNSHIP

Engineering Intern, Avionics

Pakistan Aeronautical Complex (PAC) Kamra

Integrated aerospace-grade fuel-system sensors with NI myRIO using NI LabVIEW covering signal acquisition, real-time data processing, and safety-critical hardware integration. Gained direct exposure to UAV systems, avionics lab workflows, and defence-grade hardware.

•Integrated aerospace-grade fuel-system sensors with NI myRIO using NI LabVIEW covering signal acquisition, real-time data processing, and safety-critical hardware integration.

•Gained direct exposure to UAV systems, avionics lab workflows, and defence-grade hardware.

NI myRIONI LabVIEWUAV systemsAvionics

Project Portfolio

PROFESSIONAL

Present

AlertPulse Smart Watch

Lead Developer

Design and development of a smart watch for health alerts and monitoring.

Embedded SystemsFirmware

PROFESSIONAL

Present

IoT Based Smart Video Doorbell

Embedded Developer

Worked in an IoT product development team for designing an innovative temperature devices and home automation systems.

IoTHome Automation

PROFESSIONAL

Present

RFID-based Embedded Control System

IoT Engineer

Designed and deployed an RFID-based embedded control system with full end-to-end ownership from schematic capture to deployment and LMS integration.

RFIDLMSEmbedded Control

PERSONAL

Present

StepUp Smart Insole

Lead Developer

Development of a smart insole for gait analysis and health monitoring.

ESP32SensorsBLEGyro Algorithms

PERSONAL

Present

NighebaaN Industrial Monitoring Platform

Lead Developer

Developed an industrial IoT platform for monitoring and automation. Solved critical OTA (Over-the-Air) update challenges over LoRa by optimizing bin file sizes and implementing a custom retry mechanism to handle high packet loss in low-bandwidth environments.

IoTIndustrial AutomationESP32MQTTLoRaOTA

Education

2019 – 2023

B.E. Electrical and Electronics Engineering

University of Engineering and Technology (UET), TaxilaSpecialization in Electrical and Electronics Engineering

Impact & Recognition

Awards

PITB

Top 10 Startups in Accelerate Punjab Cohort 1

Selected among the top startups for the Accelerate Punjab program.

Social Impact & Activities

ZINOVAA Internship DriveEducation

Lead Mentor

Leading an internship drive focused on helping students master mobile, web, and embedded systems development. Approach emphasizes resource sharing and the use of AI tools to optimize the debugging process.

EngagementMENTOR

Key Impact

→

Currently mentoring 8 students, bridging the gap between academic theory and industry-standard hardware/software practices.

Vision & Goals

Core Drivers

What are my motivations

Building innovative IoT solutions

Mentoring the next generation of engineers

Solving complex hardware-software integration challenges

Skills & Interests

ESP32

TECHNICAL

BLE

TECHNICAL

PCB Debugging

TECHNICAL

Board Bring-up

TECHNICAL

Sensor Integration

TECHNICAL

Schematics Review

TECHNICAL

PlatformIO

TOOL

VS Code

TOOL

Arduino IDE

TOOL

Power Optimization

TECHNICAL

C

TECHNICAL

C++

TECHNICAL

STM32

TECHNICAL

ESP-IDF

TECHNICAL

OTA Updates

TECHNICAL

UART

TECHNICAL

SPI

TECHNICAL

I2C

TECHNICAL

Wi-Fi

TECHNICAL

MQTT

TECHNICAL

ADC

TECHNICAL

Partition Tables

TECHNICAL

NVS

TECHNICAL

EasyEDA

TOOL

PWM

TECHNICAL

LoRa

TECHNICAL

DAC

TECHNICAL

GPS

TECHNICAL

FreeRTOS

TECHNICAL

Startup Routine

TECHNICAL

SmartConfig

TECHNICAL

Bootloader Configuration

TECHNICAL

Git

TOOL

UWB

TECHNICAL

Secure Boot

TECHNICAL

Flash Encryption

TECHNICAL

CAN

TECHNICAL

Python

TECHNICAL

Huly

TOOL

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