UME.

UME HABIBA

Growth Operator | Operations & Marketing Lead | Ex-Deel

Overview

High-velocity growth operator with a track record of driving triple-digit engagement growth (179%) and managing complex global operations. Experienced in coordinating 12+ monthly events, managing cross-functional teams of 10+, and streamlining reporting processes for 50+ stakeholders. Skilled in leveraging data-driven insights from Instagram Dashboards and SPSS to optimize brand strategy and client success.

Ankara, Turkey

Experience

Apr 2026 – Jun 2026

WORK

Operations & Marketing Lead

Worldwide Waves (WWW)

Remote

Led marketing and operations for client brands including Rspace and The Slab, delivering 12+ events monthly through brand collaborations, community experiences, and audience engagement initiatives. Managed end-to-end campaign execution, event logistics, stakeholder coordination, and cross-functional teams of 10+ members for large-scale public events and partnerships. Executed influencer outreach and PR initiatives by engaging 50+ influencers, collaborators, and industry contacts, strengthening visibility, partnerships, and campaign reach.

•Led marketing and operations for client brands including Rspace and The Slab, delivering 12+ events monthly through brand collaborations, community experiences, and audience engagement initiatives.

•Managed end-to-end campaign execution, event logistics, stakeholder coordination, and cross-functional teams of 10+ members for large-scale public events and partnerships.

•Executed influencer outreach and PR initiatives by engaging 50+ influencers, collaborators, and industry contacts, strengthening visibility, partnerships, and campaign reach.

2026 – Jun 2026

WORK

Client Operations & Support

Deel

Turkey

Supported communication initiatives and engagement activities across departmental projects. Improved accessibility and visibility of resources through structured content organisation. Coordinated stakeholder communication and contributed to community engagement.

•Managed high-volume client communication, including days with 6+ back-to-back stakeholder calls.

•Coordinated resolution for urgent technical and logistical issues, such as hardware replacements for global clients.

•Improved accessibility and visibility of resources through structured content organisation.

•Coordinated stakeholder communication and contributed to community engagement.

Key Achievements

→Managed up to 12 high-touch client and stakeholder requests per week, ensuring timely resolution of technical and logistical issues.

Jun 2024 – Feb 2026

WORK

General Manager

U.n.I Global LUMS

Led execution across 8+ teams to deliver campaigns, events, and engagement initiatives across multiple audiences. Developed communication and content systems that contributed to 101% growth in reach, 179% increase in engagement, and 40% follower growth. Coordinated cross-functional teams to strengthen brand visibility and campaign delivery.

•Led execution across 8+ teams to deliver campaigns, events, and engagement initiatives across multiple audiences.

•Developed communication and content systems that contributed to 101% growth in reach, 179% increase in engagement, and 40% follower growth.

•Coordinated cross-functional teams to strengthen brand visibility and campaign delivery.

Key Achievements

→Contributed to 101% growth in reach

→179% increase in engagement

→40% follower growth

Instagram DashboardAnalytics & Performance Tracking

Apr 2025 – Jul 2025

WORK

Project Intern

School of Sociology & Social Policy, University of Leeds

Managed client relationships and maintained effective communication across ongoing operations. Coordinated issue resolution and improved user experience through structured support processes.

•Managed client relationships and maintained effective communication across ongoing operations.

•Coordinated issue resolution and improved user experience through structured support processes.

Key Achievements

→Streamlined the reporting process for 2 departments and 50+ stakeholders, significantly improving information accessibility and saving teams hours of manual coordination each week.

Sep 2024 – 2025

INTERNSHIP

Intern

CAPS LUMS

Supported outreach, communication, and engagement initiatives across student programmes. Assisted planning and execution of events and promotional activities. Contributed to relationship building and stakeholder coordination.

•Supported outreach, communication, and engagement initiatives across student programmes.

•Assisted planning and execution of events and promotional activities.

•Contributed to relationship building and stakeholder coordination.

Project Portfolio

ACADEMIC

Present

Migration Patterns & Psychology Research

Investigated the intersection of migration patterns and psychological impacts as part of a comprehensive research proposal.

Education

Erasmus Exchange

University of Leeds

Sep 2023 – 2026

Bachelor of Science

Middle East Technical UniversitySpecialization in Psychology

GPA: 3.67

Relevant Coursework

Research & Writing: Completed 17+ research proposals and analytical projects involving stakeholder analysis, programme evaluation, literature reviews, and evidence-based recommendations.

Societies & Activities

High Honor

Skills & Interests

Stakeholder & Community Engagement

TECHNICAL

Content & Brand Communication

TECHNICAL

Marketing Strategy & Campaign Management

TECHNICAL

Analytics & Performance Tracking

TECHNICAL

Google Workspace

TOOL

Excel

TOOL

Canva

TOOL

WordPress

TOOL

Google Analytics

TOOL

SPSS

TOOL

SharePoint

TOOL

Adobe Photoshop

TOOL

Areas of Expertise

Team Leadership & Cross-functional Coordination

Communication

Native and professional proficiency in multiple languages, enabling global collaboration and clear technical outreach.

Urdu

Native Speaker

English

Native Speaker

Turkish

Professional / Business

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