Reeha.

Reeha Sajjad

CS @ LUMS | AI Researcher & UI/UX Designer | Bridging XAI & Human-Centric Design

Overview

Computer Science student at LUMS specializing in the intersection of AI and Human-Computer Interaction (HCI). Currently leading research on Explainable AI (XAI) for autism screening, focusing on empathetic design to navigate sensitive user emotions. A proven UI/UX designer with a track record of driving 400% user growth through intuitive, student-centric interfaces. Passionate about building 'trusted advisor' AI systems that are ethical, secure, and deeply human.

Lahore, Pakistan

Experience

2026 – Present

WORK

Lead Researcher

EAST - AI-Driven Autism Screening App

Lahore, Pakistan

Supporting a large cohort of 150+ students in mastering the Theory of Automata through personalized mentoring and instructional design.

•Building an ML/XAI-powered autism screening tool, validated by research with 8 medical experts

•Engineering an AI-coaching feature to reduce parental bias and ensure objective behavioural scoring

•Designing empathetic AI-driven educational interfaces to navigate parental denial and ensure accurate screening results without being confrontational

Key Achievements

→Implemented Explainable AI (XAI) to provide transparent, 'friendly' feedback to parents, reducing bias and improving screening accuracy.

→Designed the AI-coaching interface to navigate parental denial, ensuring parents feel included in the diagnostic process while maintaining objective scoring.

2024 – Present

WORK

Teaching Assistant | Theory of Automata

Lahore University of Management Science (LUMS)

•Managing, designing, and grading quizzes, assignments, and midterm examinations.

•Holding regular office hours to clarify complex theoretical concepts and provide academic support to students.

Key Achievements

→Simplifying complex DFA (Deterministic Finite Automata) construction for students through targeted practice sets and 1-on-1 coaching during office hours.

2025 – May 2025

WORK

Project Developer

Hatch Application

Developed a real-time messaging application using Dart, integrating professional communication features inspired by Slack and WhatsApp.

•Built a real-time messaging app using DART that blends the best features of Slack and WhatsApp to make professional communication simpler and intuitive

Key Achievements

→Engineered a hybrid messaging architecture that combines WhatsApp's intuitive DM flow with Slack's multi-workspace functionality.

→Implemented a privacy-first login system allowing users to access multiple professional workspaces without exposing personal contact details.

DART

Jan 2025 – Jan 2025

WORK

Data Analyst

Modelling Meta’s 2022 Political Ad Dataset

Analyzed extensive political advertising datasets using Python to uncover targeting trends and published findings for a wider audience.

•Used Python to analyse 60,000+ entries of Meta’s 2022 ad data, uncovering how political campaigns target specific user groups through ad impressions and tones

Key Achievements

→Uncovered demographic-based targeting patterns in 60,000+ political ads, revealing how algorithms prioritized specific 'niche' rules for geographic and racial targeting.

→Published the findings on Medium

Python

Jan 2025 – Jan 2025

WORK

Project Designer

Guardian Angel 2.0

Designed an AI-powered wearable system utilizing prompt engineering to deliver personalized health nudges based on extensive research.

•Analysed 60+ research papers to design an AI-powered wearable system that uses Prompt Engineering to send personalised health nudges to users

Key Achievements

→Synthesized insights from 60+ research papers to develop a non-intrusive AI health-nudge system based on behavioral science.

→Leveraged real-time bio-data and LLM prompt engineering to deliver personalized, 'soft' health advice that mimics a trusted advisor.

AIPrompt Engineering

2025 – Jan 2025

WORK

UX Researcher

URAAN

Lahore, Pakistan

Conducted qualitative field research at old age homes to design a Figma prototype for government ID verification and volunteer connectivity.

•Conducted 10 qualitative interviews at old age homes in Lahore to design a Figma prototype that simplifies government ID checks and helps volunteers connect with the elderly

Key Achievements

→Pivoted design strategy to focus on volunteer-facing digitization after identifying low digital literacy among elderly users.

→Successfully streamlined government ID checks for organizations and students, improving service delivery for elderly residents.

Figma

Jan 2024 – Jan 2024

WORK

Teaching Assistant | Introduction to Writing

LUMS

Lahore, Pakistan

Mentored students in academic writing, facilitating significant grade improvements through targeted feedback and coaching.

•Held weekly tutorials to bridge the gap between lecture concepts and practical application for 20 students.

•Conducted 1-on-1 deep-dive sessions to identify specific areas for improvement in student essays.

Key Achievements

→Mentored 20 students to achieve an average two-grade level improvement through intensive, iterative feedback loops.

→Developed a 'high-touch' feedback system, providing unlimited pre-submission reviews to help students master complex writing and proofreading skills.

→Leading to an average two-grade level improvement in their marks from the start to the end of the term

Jan 2024 – Jan 2024

WORK

UI/UX Intern

U.n.I

Led a comprehensive UI/UX overhaul to enhance application navigation and drive significant user growth milestones.

•Overhauled the entire UI/UX of the application to simplify navigation

•Contributed to a major growth milestone of 5,000+ total users

Key Achievements

→Overhauled the UI/UX for a student-centric app, resulting in a 400% user growth (from 1,000 to 5,000+ users) post-relaunch.

→Iterated through multiple wireframes and user flows to ensure an intuitive, 'Gen Z' friendly interface tailored specifically for university students.

→Contributed to a major growth milestone of 5,000+ total users

→Immediate influx of 1,000+ new users post-relaunch

UI/UX

Project Portfolio

PERSONAL

Present

Web Application Security Audit

Conducted penetration testing on various applications to identify vulnerabilities, including SQL injections and cross-site scripting (XSS), to ensure robust security frameworks and data integrity.

Burp SuitePenetration TestingNetwork SecuritySQL InjectionXSS

Education

BSc. Computer Science

Lahore University of Management Science (LUMS)Specialization in Computer Science

Vision & Goals

Core Drivers

What are my motivations

Simplifying complex/redundant processes

Empowering users through empathetic design

Creating social impact through AI

Objectives

Goals and Aspirations

To bridge the gap between deep AI research and intuitive, human-centric product design in a supportive, high-impact environment.

Principles

What I value

Human-centricity

Transparency (XAI)

Privacy-by-design

Mentorship

FAQs

Frequently Asked Questions

Skills & Interests

UI/UX Design

TECHNICAL

AI

TECHNICAL

ML

TECHNICAL

Figma

TOOL

XAI

TECHNICAL

Research

TECHNICAL

Prompt Engineering

TECHNICAL

Python

TECHNICAL

Qualitative Interviewing

TECHNICAL

Penetration Testing

TECHNICAL

DART

TECHNICAL

Canva

TOOL

LaTeX

TOOL

Areas of Expertise

Leadership

Communication

Native and professional proficiency in multiple languages, enabling global collaboration and clear technical outreach.

German

Professional / Business

Chinese

Professional / Business

Let's Connect

I'd love to hear from you. Feel free to reach out.

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Overview

Experience

Lead Researcher

Key Achievements

Teaching Assistant | Theory of Automata

Key Achievements

Project Developer

Key Achievements

Data Analyst

Key Achievements

Project Designer

Key Achievements

UX Researcher

Key Achievements

Teaching Assistant | Introduction to Writing

Key Achievements

UI/UX Intern

Key Achievements

Project Portfolio

Web Application Security Audit

Education

BSc. Computer Science

Vision & Goals

Core Drivers

Objectives

Principles

FAQs

How do you approach designing AI for sensitive user groups, like parents or the elderly?

How do you balance deep technical AI research with human-centric UI/UX design?

If you could build any AI tool tomorrow, what would it be?

Skills & Interests

UI/UX Design

AI

ML

Figma

XAI

Research

Prompt Engineering

Python

Qualitative Interviewing

Penetration Testing

DART

Canva

LaTeX

Leadership

Communication

Communication

Let's Connect

Talk to AI Reeha