Muhammad.

Muhammad Ali Sajjad

Management Sciences Student at LUMS | Startup Ecosystem & Partnerships Enthusiast

Overview

BSc. (Hons) Management Sciences student at LUMS with a diverse background in startup partnerships, marketing, and business consulting. Proven track record in developing business plans for 50+ entrepreneurs and leading marketing strategies for major brands like Samsung. Passionate about ecosystem building, financial modeling, and driving community engagement.

Lahore, Pakistan

Experience

Jun 2025 – Aug 2025

WORK

Events and Partnership Intern

COLABS

Conducted ecosystem, industry, and competitor research to inform strategic positioning and partnership development initiatives. Conceptualize, plan & support the execution of initiatives like Networking Thursdays, Coffee Beats, and COLABS Connect, ensuring alignment with community engagement goals. Developed pitch decks and strategic proposals by synthesizing research insights into clear, actionable recommendations.

•Conducted ecosystem, industry, and competitor research to inform strategic positioning and partnership development initiatives.

•Conceptualize, plan & support the execution of initiatives like Networking Thursdays, Coffee Beats, and COLABS Connect, ensuring alignment with community engagement goals.

•Developed pitch decks and strategic proposals by synthesizing research insights into clear, actionable recommendations.

Key Achievements

→Secured strategic partnerships with major brands including Papa Johns and Brim Burgers.

→Managed 'Networking Thursdays' events with a consistent turnout of 20+ community members.

→2 major brand partnerships signed

→20+ average event attendance

Oct 2024 – Feb 2025

WORK

Business Consultant

Kaarvan Craft Foundation

Developed 50+ tailored business plans for underprivileged women entrepreneurs. These plans focused on enhancing social media presence, defining unique selling propositions (USPs), building financial models, competitive analysis, and optimizing inventory management, empowering them to scale their businesses effectively. Boosted social media engagement by 25% by optimizing insights and audience targeting.

•Developed 50+ tailored business plans for underprivileged women entrepreneurs.

•Focused on enhancing social media presence, defining unique selling propositions (USPs), building financial models, competitive analysis, and optimizing inventory management, empowering them to scale their businesses effectively.

•Optimized insights and audience targeting.

Key Achievements

→Boosted social media engagement by 25% by optimizing insights and audience targeting.

Financial ModelingSocial Media AnalyticsInventory Management

Jun 2023 – Aug 2023

WORK

Marketing Intern

Cartel PR Agency

Compiled a list of 400+ influencers across categories, including fashion, food, sports, and comedy, enabling targeted marketing strategies and brand collaborations. Led a 5-member team in developing comprehensive marketing plans for Samsung’s phone launch and Insignia’s Eid collection launch, focusing on strategic positioning, audience engagement, and campaign execution.

•Compiled a list of 400+ influencers across categories, including fashion, food, sports, and comedy, enabling targeted marketing strategies and brand collaborations.

•Led a 5-member team in developing comprehensive marketing plans for Samsung’s phone launch and Insignia’s Eid collection launch, focusing on strategic positioning, audience engagement, and campaign execution.

Key Achievements

→Developed marketing ideas for Samsung and Insignia launches that were featured in the final client presentations.

→Authored social media content for Insignia’s Eid collection, resulting in multiple tweets being published on their official brand account.

→Curated a database of 400+ influencers across fashion, food, and sports, serving as the foundation for targeted campaign outreach.

Jun 2021 – Jul 2021

INTERNSHIP

Operation Intern

Meezan Bank

Worked as part of a 5-member team to process and clear 20 cheques, ensuring accuracy, compliance, and timely transaction handling.

•Worked as part of a 5-member team to process and clear 20 cheques, ensuring accuracy, compliance, and timely transaction handling.

Jul 2019 – Aug 2019

VOLUNTEER

Fellowship Program

Akhuwat

Selected as one of 25 candidates from a pool of 2,500 worldwide. Engaged with 10+ successful entrepreneurs, discussing their vision, business strategies, and growth journeys.

•Engaged with 10+ successful entrepreneurs, discussing their vision, business strategies, and growth journeys.

Key Achievements

→Selected as one of 25 candidates from a pool of 2,500 worldwide.

Project Portfolio

ACADEMIC

Present

State-Level EV Adoption & Chronic Disease Burden Analysis

Combined multi-source datasets (2017–2024) to construct standardized EV adoption and health-burden indices for comparative analysis. Used clustering, association-rule mining, and regression modeling to identify EV adoption segments and evaluate relationships with chronic disease indicators.

ClusteringAssociation-rule miningRegression modelingData Analysis

PERSONAL

Present

Pir Sohawa Farm-to-Table: Market Sizing, Capacity Planning & P&L Model

Financial Lead / Analyst

Sized market opportunity for a Pir Sohawa farm-to-table concept using industry growth benchmarks and tourism trends to support feasibility analysis. Built Year-1 financial projections (PKR 185M sales; PKR 24M profit) and validated demand through customer surveys showing strong interest in organic dining, seasonal menus, and experiential offerings.

ExcelFinancial ModelingSensitivity AnalysisMarket Sizing

PERSONAL

Present

Multi-Depot Vehicle Routing Cost Optimization

Lead Analyst / Modeler

Modeled demand forecasts (~297k+ material units annually) and optimized order quantities to minimize total inventory cost. Implemented lead-time–based reorder triggers (2–7 days) incorporating supplier MOQs for operational efficiency.

ExcelDemand ForecastingInventory OptimizationMOQ Analysis

Education

Aug 2022 – May 2026

BSc. (Hons)

Lahore University of Management SciencesSpecialization in Management Sciences

GPA: 3.2

Relevant Coursework

Principles of MarketingBusiness Data ManagementBusiness AnalyticsDecision Analysis & Operations Management

Societies & Activities

LUMS Photographic SocietyLUMS Equestrian Society

Sep 2017 – May 2022

O Levels & A Levels

Beaconhouse Defense Campus

Societies & Activities

BDCMUNBDC MUN Society

Impact & Recognition

Awards

Lahore University of Management Sciences · 2024

Winner - Case at LUMS

Governance & Advisory

The Unorthodox Student

Director Logistics

OTHER

BDCMUN

Director General

OTHER

BDC MUN Society

President

OTHER

LUMS Equestrian Society

Director Marketing

BOARD MEMBER

Key Impact

→

Updated role to Director Marketing

LUMS Photographic Society

Director Social Responsibility Program

BOARD MEMBER

Key Impact

→

Updated role to Director Social Responsibility Program

LUMS Photographic Society

Convener – Mehfil

BOARD MEMBER

Key Impact

→

Updated role to Convener – Mehfil

Social Impact & Activities

LUMS Annual Photography SummitCONFERENCE TALK

LUMS Annual Photography Summit

Role: Category Head

Category Head

Skills & Interests

MS Excel (Advanced)

TECHNICAL

Market Sizing

TECHNICAL

Financial Modeling

TECHNICAL

Variance Analysis

TECHNICAL

Budgeting & Forecasting

TECHNICAL

Cost-Volume-Profit (CVP) Analysis

TECHNICAL

VBA

TECHNICAL

Supply Chain Finance

TECHNICAL

Association-rule mining

TECHNICAL

Clustering

TECHNICAL

Regression modeling

TECHNICAL

Areas of Expertise

Designing (Clothes)

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