Modern social networks were impersonal and chaotic, leaving communities without safe spaces for meaningful interactions. Designed and built a specialized social platform tailored for private, high-trust communities. Led the product strategy from ideation to launch, focusing on privacy-first architecture. Established a new paradigm for digital social interactions, successfully onboarding communities and revolutionizing how closed groups network and collaborate.
•Designed and built a specialized social platform tailored for private, high-trust communities.
•Led the product strategy from ideation to launch, focusing on privacy-first architecture.
•Established a new paradigm for digital social interactions, successfully onboarding communities and revolutionizing how closed groups network and collaborate.
•Implemented features: Realtime Discussion Forum, Individual + Group Chats, Event Discovery and Ticketing, AI Networking, Leaderboard Tracking, In-app Notifications, Profile Builder, Recommendations System
•Managed a hierarchical team of 200+ members, including a core team of 7 and a nationwide campus ambassador network structured into specialized departments (Marketing, Outreach, Customer Support).
Key Achievements
→Managed a critical scaling crisis in Nov 2024, resolving severe latency issues for a platform with 3,500+ concurrent active users.
→Led the product from ideation to 15,000+ unique users, achieving national recognition in the Red Bull Basement Finals.
→Architected an AI Networking system using LangChain and Gemini API to parse natural language user intent into structured queries for a custom ML recommendation engine.
→Scaled and led a 200+ person organization by implementing a decentralized hierarchy with campus leads managing ~25 members each to ensure accountability and effective delegation.
→Maintained a high-engagement ecosystem with a 76% 6-month retention rate, facilitating 63,000+ pieces of content and 41,500+ connections.
→Piloted a targeted lead segmentation revenue model with brand partners including Paymo, stufd., and Zingo.
→Expanded platform footprint across 10+ major Pakistani institutions including IBA, NUST, and LSE.
→3,500+ concurrent active users at peak traffic
→15,000+ total unique users
→76% 6-month retention rate
→63,000+ pieces of content created
→41,500+ connections facilitated
→Expanded to 10+ major universities
FlutterRiverpod statemanagementDjangoPostgreSQLFirebaseNext.jsFigmaAWS: RDSAWS: ECSAWS: EC2AWS: S3LangChainGemini APIMachine Learning