Areej.

Areej Asif

CS @ LUMS | HCI Researcher & Illustrator | Bridging Code and Human Experience

Overview

Computer Science student at LUMS with a background in illustration and HCI. I work on UI/UX design and creative projects, including speech therapy apps, brand identities, and packaging. I'm interested in how technical tools and visual design can work together to solve problems.

Lahore, Pakistan

Media Showcase

PDF

Design & Illustration Portfolio

Comprehensive portfolio featuring UI/UX case studies, brand identity projects, and digital illustrations.

Experience

May 2022 – Present

FREELANCE

Self-Employed

Freelance Illustrator

Delivered illustration and design projects for 8+ clients including but not limited to memorial portraits, comics, posters, fashion design, and merchandise design.

•Delivered illustration and design projects for 8+ clients including but not limited to memorial portraits, comics, posters, fashion design, and merchandise design

Key Achievements

→Successfully delivered projects for 8+ clients

IllustrationComicsPoster DesignFashion DesignMerchandise Design

Aug 2025

WORK

Designer & Illustrator

The Garden

Developed the brand identity through logo and merchandise design. Designed original illustrations and graphics for merchandise. Designed social media content.

•Developed the brand identity through logo and merchandise design

•Designed original illustrations and graphics for merchandise

•Designed social media content

Key Achievements

→Developed full brand identity including logo, multiple sticker variations, and custom stamps for physical bouquet packaging

→Designed and launched initial social media presence with targeted visual assets

Logo DesignMerchandise DesignIllustrationSocial Media Design

Jun 2022 – Aug 2022

WORK

Graphic Design Intern

Crafters Inc.

Designed packaging merchandise including gift, mithai, and baby boxes. Created original illustrations for products. Supported event planning and décor execution.

•Designed packaging merchandise including gift, mithai, and baby boxes

•Created original illustrations for products

•Supported event planning and décor execution

Key Achievements

→Designed 1 solo packaging line and collaborated on 2 additional designs for gift and mithai boxes

→Created original illustrations for high-end event merchandise and packaging

Packaging DesignIllustrationEvent PlanningDécor Execution

Mar 2022 – Apr 2022

VOLUNTEER

Graphic Design Volunteer

Todd’s Welfare Society

Designed merchandise including badges, stickers, and Eid cards for fundraising.

•Designed merchandise including badges, stickers, and Eid cards for fundraising

Merchandise DesignSticker DesignCard Design

Project Portfolio

ACADEMIC

Present

Illustrative Storytelling – James and the Giant Peach by Roald Dahl

Created two full-page and one spot illustration, developed across the semester through character design, thumbnails, and iterative sketching. Built a physical model of the peach with miniature furniture and integrated lighting.

Character DesignSketchingPhysical ModelingLighting Integration

ACADEMIC

Present

Book Illustration – The Amazing Maurice and His Educated Rodents by Terry Pratchett

Designed a full wrap-around cover, two full-page illustrations, and two spot illustrations. Process included character design, thumbnails, storyboarding, and promotional material development.

Character DesignStoryboardingPromotional Material DevelopmentIllustration

PERSONAL

Present

Human-Computer Interaction – Speech Therapy for Children: Mobile Application Design

UI-UX Lead

Worked as the UI-UX lead. Conducted user research through interviews with speech language pathologists and parents. Designed a high-fidelity Figma prototype for a gamified mobile app supporting at-home speech practice for children with speech articulation issues. Designed a custom vector mascot and in-game illustrative assets, prioritizing high visual engagement for a younger audience. Conducted usability testing with children and speech language pathologists.

FigmaUI/UXUser ResearchPrototypingVector IllustrationUsability Testing

Education

Sep 2023 – Jun 2027

BSc Computer Science

Lahore University of Management SciencesSpecialization in Computer Science

Societies & Activities

INDEX LUMS – Design DepartmentHum Aahang LUMS – Media Department

Sep 2021 – Jun 2023

A-Level

LGS 55 Main

Sep 2007 – Jun 2021

O-Level

School for Contemporary and Islamic Learning

Impact & Recognition

Awards

LGS 55 Main · 2023

Honors: 1A 2Bs

A-Level results

LGS 55 Main · 2021

100% Academic Merit Scholarship

Awarded for A-Level academic performance

School for Contemporary and Islamic Learning · 2021

8A*

O-Level results

Social Impact & Activities

Mar 2022 – Apr 2022

Todd’s Welfare Society

Graphic Design Volunteer

Designed merchandise including badges, stickers, and Eid cards for fundraising

EngagementVOLUNTEER

Vision & Goals

Core Drivers

What are my motivations

Using illustration and design for social good

Creative storytelling with a social purpose

Objectives

Goals and Aspirations

Work on creative projects that drive social welfare and community impact

FAQs

Frequently Asked Questions

Skills & Interests

Merchandise design

TECHNICAL

Adobe Photoshop

TOOL

Procreate

TOOL

UI/UX design

TECHNICAL

Prototyping

TECHNICAL

Figma

TOOL

Digital & traditional illustration

TECHNICAL

Adobe Illustrator

TOOL

Poster design

TECHNICAL

Adobe Indesign

TOOL

Brand identity design

TECHNICAL

Layout and composition

TECHNICAL

Wireframing

TECHNICAL

User flows

TECHNICAL

Accessible and inclusive design

TECHNICAL

Typography & custom font development

TECHNICAL

Heuristic evaluation

TECHNICAL

Canva

TOOL

Simple animation

TECHNICAL

Let's Connect

I'd love to hear from you. Feel free to reach out.

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Talk to AI Areej

Online

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Overview

Media Showcase

Experience

Self-Employed

Key Achievements

Designer & Illustrator

Key Achievements

Graphic Design Intern

Key Achievements

Graphic Design Volunteer

Project Portfolio

Illustrative Storytelling – James and the Giant Peach by Roald Dahl

Book Illustration – The Amazing Maurice and His Educated Rodents by Terry Pratchett

Human-Computer Interaction – Speech Therapy for Children: Mobile Application Design

Education

BSc Computer Science

Societies & Activities

A-Level

O-Level

Impact & Recognition

Awards

Honors: 1A 2Bs

100% Academic Merit Scholarship

8A*

Social Impact & Activities

Graphic Design Volunteer

Vision & Goals

Core Drivers

Objectives

FAQs

experience with AI-assisted development tools

Skills & Interests

Merchandise design

Adobe Photoshop

Procreate

UI/UX design

Prototyping

Figma

Digital & traditional illustration

Adobe Illustrator

Poster design

Adobe Indesign

Brand identity design

Layout and composition

Wireframing

User flows

Accessible and inclusive design

Typography & custom font development

Heuristic evaluation

Canva

Simple animation

Let's Connect

Talk to AI Areej